Testing with real users remains one of the most exciting and essential tasks in our field, especially in the healthcare environment. Direct interaction with users and potential customers allows us to take products to the next level. 

Recently, we were able to accompany a project from a British company developing a medical device and guide them in their first formative evaluation with real users. 

From these results, the project team was able to derive 40 improvements that are currently being worked on and make the product even safer and more attractive for their customers.